Iain and Jo have been featured on …
How can we help?
There are two things we do every day for photographers around the world:
If you’re looking for help with F-stops and Shutter Speeds or you need a coach to motivate you, you’re in the wrong place, but if your studio is working you too hard for not enough reward, you’re in exactly the right place and I’d LOVE to help you turn it around.
Every studio and every photographer have unique issues and unique goals, so our service is 100% customised to fit you. It’s all about building a business which actually makes you happy.
Simplify your studio
When you have a great marketing idea, does the tech side of setting it up stress you out? When you take a new booking, is a small part of you just thinking about the annoying admin that you know will come with it?
Imagine you could focus on ideas and then just sit back and watch your inbox notifications ping away as clients book themselves in online, with most of the admin sorted automatically.
With the right systems in place, running a photography studio doesn’t need to be complicated or exhausting.
Get your life back
Picture this. You get home from a tiring shoot, and instead of settling in for a late-night session in Lightroom or Photoshop, you just drag the files into a dropbox folder and walk away, knowing they’ll come back looking exactly how you like them, faster than if you’d done it yourself.
Remember all those times you’ve wished you could clone yourself? Now you kinda can.How many hours would you save each week? What would you do with all of that extra time?
My #1 biggest worry was that I felt my style of editing was what sets me apart from my competitors. So Iain’s team cull and edit each shoot, then leave the arty side of my images and compositing to me. So I still have control over that aspect which I love.
Messenger marketing was also a game changer thanks to Iain. My business has pretty much doubled since we started working together. If you are serious about making money, I would look no further than Iain and his team!
Is your photography studio wearing you out?
I’m Iain (ee-an), and I’ve been there too. Our studio nearly didn’t make it.
I’ve been running a portrait and wedding studio with my lovely wife Jo since 2006.
One wedding season, drowning in a mountain of admin and editing, I was at the computer until 2am some nights. I remember confessing to Jo that I was falling behind, but there were no more hours I could physically work. We were also barely breaking even back then.
We made three BIG changes:
– We hired an editing ninja named Carl, trained him in our editing style and very soon he was better at it than I’d ever been.
– I began investing time into automating repetitive tasks rather than endlessly repeating them.
– I set out to make digital marketing a hobby. A very nerdy hobby.
It worked. We both now get to work in a business we love, nobody’s burning out, and we’ve freed up time and headspace to focus on the parts of the business where we can have the biggest impact, like actually taking photos, making money from them, and keeping our clients happy.
These days, our team of editors continues to grow, and we work with photographers all over the world to help them get out of the same rut we were in.
Frequently Asked Questions
How Do I Know WHEN TO OUTSOURCE MY EDITING?
The short answer: when you realise how much more profitable your time can be when it’s spent shooting, marketing or selling rather than sitting at your computer swearing at Lightroom or Photoshop!
If each week you spend more time editing than it would take you to shoot and sell one additional portrait session, then your editing is potentially costing you thousands of dollars every week. One of our clients did the maths and worked out it was costing her $80,000 each year!!
what if i'm the only person who can edit in my style?
I say this with love, but if you take our challenge we will prove you wrong 🙂
Here’s the big difference. Other editors will ask you to choose from a menu of “looks” or send some example images to match. We don’t just match the look – instead, we learn your whole editing process.
Recently, a photographer in Canada challenged us to replicate her editing style, and then described a one-hour-per-image process she goes through in Photoshop. She also said that she was editing up to 90 images per week that way. That doesn’t leave a lot of time to run the rest of her business.
We learned her exact process, then worked with her to make it 3 times faster, and now she has 90 hours extra in her life per week!
I totally understand if you don’t believe me just yet, but I’d love to show you.
Do You OFFER BUSINESS COACHING?
Business coaching is great for finding out why you’re in business, and identifying a strategy (ie what direction you’re heading), but that’s not what we do best.
We’re here to help you with “how”. We can help you make your business much more efficient, by automating repetitive tasks, making your images look amazing for you and helping you to turn your marketing promotions into re-usable funnels. We’ve also set up a LOT of chatbots and landing pages for photographers all over the world.
If you need motivation, a mindset shift, a brand overhaul or help with the overall strategy of your business, we’ve worked with some amazing business coaches and would be happy to recommend somebody for you.
Who are Iain and Jo?
We’ve been photographing weddings and portraits since around 2006, and we’ve been married for nearly as long.
Iain takes all the photos, and due to his obsession with systems and marketing, he’s the person you’ll most likely meet first.
Jo is our studio manager and also manages our editors day-to-day, so if you email us it will probably be Jo writing back.
WHERE ARE YOU BASED?
We (Iain and Jo) are in Melbourne, Australia, and we have a growing team of editors based all over the world. Our editors are trained to work on images from our weddings and portrait sessions first, and only once they’re able to consistently meet our (very fussy) standards, we begin training them to edit for you too.
HOW DO WE GET STARTED?
It all starts with a free video call with Iain, where you can explain what you’re struggling with and he can give you some ideas. From there, if it feels like we’re a good match, we can make a plan together. There’s no obligation and no pressure-sales pitch, which is also how we run our photography studio (and how we recommend running your studio too).
Do You Offer A COURSE?
We did once, and we may again, but at the moment we’re focusing 100% on working one-on-one with photographers. Every studio has different needs, so photography business courses can end up very generic. By working directly with you, we can customise everything so it fits your studio perfectly.